Definitions
Public relations [PR]
1. The art and the degree of success obtained in achieving a favorable relationship with society.
Media relations [MR]
1. Involves coordinating directly with persons responsible for producing the news and features in the mass media.
Social media marketing [SMM]
1. Describes the act of using online social networks to increase awareness of a brand.
Advertising vs. Public Relations
Advertising - While advertising is an important element to include in any marketing plan [PR] is the portion that adds the credibility and also drives sales. A proper mix of both advertising and [PR] is essential to any marketing plan. TV, Radio, Magazines and Newspapers ads can cost $21,700 to $241,600/mo.
BCommunications PR Plan - Our custom developed [PR] Plan is a fraction of that cost and gives you a comprehensive strategy that will engage TV, Radio, Magazines, Newspapers , Online, Media Relations [MR] and Social Media Marketing [SMM], which GETS YOU NOTICED!
Getting You Noticed = Excellent Return On Investment (ROI)
Our Approach
BCommunications employs the latest technologies & techniques in public relations [PR], Media Relations [MR] and Social Media Marketing [SMM]. We employ all three of these tools in a proven integrated method in order to maximize your exposure, reach your target demographic, build brand awareness and ultimately drive sales.
[PR] - What do people know about your organization or company? If anything, is it the right thing? The public relations professionals at BCommunications will work to make sure the public knows the right things about your products and services.
When it comes down to it however, we’re all about getting you free placement. [PR] is more than getting your name in the media. It’s about establishing and building key relationships with the public, and gaining credibility for your brand through trusted and targeted third party media citations and endorsements. This is something that advertisements cannot accomplish.
[MR] - We are known for coverage, high-impact results and our personal connections with the press. We pride ourselves on our excellent relationships we have built with the media over the years. The media trusts us to bring them quality content, and we always provide it with our quality clients and exceptional service. As a BCommunications client you gain instant access to these connections.
In order to keep our media relations [MR] data up-to-date at all times, and to obtain the in-depth editorial profile data, we need to ensure effective targeting. We do this with our database, which has the most comprehensive media resource of almost one million contacts. Updated daily, this critical resource helps us with media data accuracy and targeting. It also delivers editorial calendar opportunities each year, ensuring that we never miss any placement opportunities for our clients.
[SMM] - In today’s online culture, it is important to turn to the Internet to build relationships with the public. Social media marketing [SMM] can help you reach millions of people without paying a single penny for ad space, and is an excellent way to communicate with your target market. Our database is a crucial resource for [SMM]. It provides information about the thousands of blogs and other new media platforms, which are most relevant to our clients. Let our experts help you make the most of them.
Our Package
Our package is great for those who really want to get their brands noticed. Wheather you are a new business or a start-up, this program allows you to take your business to the next level using a PR strategy and a unique marketing approach not used by any other PR firm in the Health & Beauty sector. It includes our entire BCommunications 8-step program which was designed by the PR experts at BCommunications to gain you maximum exposure.
Contact us today to get your complimentary [PR] strategy consultation & see how we can GET YOU NOTICED!
Additional Services:
Media training
Media training is essential for every individual. Our media training is a one-time seminar where we work with you and your team on the skills to get you camera ready. We also do media trainings prior to each interview to make sure your key messages are touched upon in the interview and so that you are prepared to take on any question that you may be faced with poise and confidence.
PR strategy development
A PR strategy is essential to any company. It allows you to map out a strategy for success, selecting specific dates and times to send out press releases and secure press. BCommunications will use the information they have learned about your company paired with the information we have about the media to create a strategy that you can take and implement using your method of choice.
PR & Marketing strategy development
A PR & Marketing strategy marries the best of both worlds. BCommunications takes the PR & Marketing strategy knowledge from our 8-Step program and integrates that with information we receive about your company to make a strategy that you can take and implement using your method of choice.
Press Release writing & send services
Writing a press release can be a challenge. How do you know the best way to angle it, how do I get it noticed in the media? Our expert writers take the knowledge they learn about your company and spin it into a press worthy piece ready to send out using your method of choice. As an add-on you may also choose to have BCommunications send it out to a targeted list
Click here to contact us and arrange a complimentary [PR] strategy consultation
We’ll help you achieve your business development goals
